We've run retail at scale.
Now we're fixing how it executes.
We've seen firsthand the gap between planning and execution. We built Thri5 to close it—using
AI to turn opportunities into action across the enterprise.
Founders
Jeremy Pee
- 20+ years as a retail P&L owner and technology leader.
- CDO and CTO at Marks & Spencer, leading a £500M technology transformation.
- Founded Loblaw Digital and grew it to $700M.
Herman Paek
- Technology entrepreneur, digital leader and P&L owner.
- CEO and GM at Kijiji.
- Led Loblaw Digital to $3B with a team of 500+.
A team that has built and run these systems.
Retail operators and enterprise technologists who understand both the business and the systems behind it.
The investors behind Thri5.
- Mistral
- Whitecap
- N49P
- MaRS IAF
Press
About Thri5. Thri5 is the AI execution layer for retail. It detects where execution broke across stores, supply chain and central teams, routes each fix to the person who owns it, and verifies the outcome. Founded by operators from Loblaw Digital, Marks & Spencer, Instacart and Maersk.
Build what retail runs on next.
Small team, real customers, hard problems at enterprise scale. We hire people who like shipping and like seeing it used on the store floor.
Let's put AI to work in your business.
Meet with our team to explore where better execution could drive measurable results.